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Craft

Focused on building games with care, consistency, and attention to detail.

Who We Are

Who we are NoPowerup is a game studio based in Hanoi, focused on developing casual and idle mobile games. Our titles include Lumber Empire Tycoon, Milk Inc and several others.

Our story

2021

Founded in 2021, NoPowerup is an independent game studio based in Hanoi.

We focus on building simple and enjoyable idle games for players around the world. Our approach is to design experiences that are easy to pick up, rewarding over time, and supported by reliable systems behind the scenes.

We care about doing things well, improving step by step, and creating products that can last.

06/2021

Released Lumber Empire Tycoon, an idle simulation game where players build and grow a lumber business through gradual expansion.

01/2023

Milk Inc, released in January 2023, is an idle simulation game where players build and grow a dairy business over time. Starting from a small farm, the game focuses on gradual expansion, simple mechanics, and long-term progression.

05/2023

Lumber Empire Tycoon has reached 50 million downloads. We’re grateful for the continued support from players around the world.

Now

We continue to work toward building games with greater depth and meaning, while exploring ideas that feel true to us.

We believe that good results come over time when we stay focused on what we do well. Our role is to keep improving our products and pay attention to every stage of development. We try to work carefully, knowing that meaningful work takes time and consistent effort. At the same time, we stay aware that challenges are part of the process. We aim to remain steady, keep moving forward, and be prepared to adapt when needed.

Mr. Ngô Đức Hiệp

Co-founder & CEO

About our product, we focus on building games that are simple, reliable, and thoughtful in their design. We try to understand how players experience our games and continue to improve based on what we learn over time. At the same time, we aim to bring our own perspective into each product in a careful and consistent way. About our team, we value a working environment where people can grow through their work and take ownership of what they build. We encourage collaboration, steady improvement, and a professional approach to development. Over time, we hope this leads to better products and a stronger team.

Mr. Hoàng Xuân Tùng

Co-founder & CPO

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